Zeit Case Study

May 2021

Introduction

Main problem that was solved

Who was I solving the problem for
Why was it necessary to solve the problem for this group of users?
How long did the project take?
What role did I play? Sole designer?

Research

What type of research did you conduct to define the problem and the audience? Explain the methods you used.

• Did you conduct interviews? If so, what were some of the interview questions you asked?

• Did you send out a series of surveys? If so, what was the response rate?

• How did you conduct the interviews? In person or remote?

• What insights did you get from your research?

• Include interesting and key data points from your research methods.

• Share anecdotes and insights that paved the way for the project.

Define

What was your process from start to completion?

• Did you take a linear approach — completing each segment and then moving on to the next? Or did you take an iterative approach — create, test, and change based on feedback?

• What deliverables did you create?

• Who were your final personas? How is your sitemap laid out? What are the user flows for the project?

• Share your assets — or create new ones that fit the information and flow of your case study while being concise.

Design

Did you create different versions of the designs, sketches, or wireframes?

What was the branding process? What were the final branding elements?

What color palette did you select? Why?

What were the final deliverables for sketches, wireframes, UI design, and branding?

What was your favorite part of the design process? Was it wireframing the structure, polishing the UI, etc.? Why?

Test

What type of testing did you conduct during the project? Describe your methods and how you executed on them.

• Did you test wireframes? Did you only test visual design?

• Did you create a prototype? If so, did you utilize it for testing?

• Be sure the prototype is live and functional at all times.

• How did your insights from testing contribute to the final deliverables?

Conclusion

Summarize your insights of the project in its entirety.

• What challenges did you face?

• What did you learn from the process?

• How can it inform the work you do in the future?

• What could you have done differently?

• What next steps would you take to further improve the project?

• What other key takeaways should potential employers know about?

• What are you most proud of?